A calm page that turns visits into sign ups.

Inês Sotelino offers two free guided meditations to everyone who joins her mailing list. She needed a landing page that conveyed the calm of her work and turned social media visitors into leads.

Client
Inês Sotelino
Service
Landing page
Sector
Wellness and meditation
Platform
WordPress
Top of the landing page designed for Inês Sotelino
Full landing page designed for Inês Sotelino
The challenge

What needed solving.

People arriving on the page do not know Inês yet. In a few seconds, the page had to build a connection, explain what visitors get and lead them to leave their email, without feeling like an aggressive sales page.

The solution

How we did it.

We built the page around authentic photos of Inês and a warm palette of earthy and pink tones. A headline with a simple promise, clear cards for each meditation, Inês's personal story and an invitation to receive the meditations repeated at the right moments.

The result

What we delivered.

A page that is true to Inês's brand, easy to read on a phone and with a single goal: receiving the meditations. In her own words, the result exceeded her expectations.

What we delivered

  • Custom design
  • Page copy
  • Sign up form
  • Mobile version
  • Speed optimisation

Colour palette

Cream#F3EBE2
Caramel#D4A06A
Pink#E9A1A6
Cocoa#2A2118
Working with Gonçalo was fantastic! He was always available to answer my questions and open to my feedback. The page design turned out amazing and I received so many compliments.
Inês SotelinoLanding page, translated from Portuguese

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