What needed solving.
The website speaks to two very different audiences: patients looking for an appointment and professionals looking for training. It had to explain technical specialties simply and convey the clinical credibility of the institute from the very first screen.
How we did it.
A deep forest green, elegant serif typography and plenty of white space. At the top, the founder and a clear promise: breathe better, live better. Then the six specialties in cards with icons, Rita's story, the institute's principles and a dedicated path to the MOR Method training, with appointment booking always within reach.
What we delivered.
A website that presents the institute with the seriousness of a clinic and the warmth of its founder, and that anchors Instituto Respirar's whole online presence, including its training pages.
