A whole event, from programme to ticket.

Jornadas Funcionais is Instituto Respirar's annual meeting for health professionals who want to see the patient as a whole: a full day of talks, clinical cases and networking at Hotel Dolce Campo Real. For the 4th edition, we wrote the copy and designed the page from scratch to promote the event and sell tickets.

Client
Instituto Respirar
Service
Landing page
Sector
Events for health professionals
Platform
WordPress
Top of the Jornadas Funcionais event landing page designed for Instituto Respirar
Full Jornadas Funcionais event landing page designed for Instituto Respirar
The challenge

What needed solving.

An in person event has a fixed date and limited seats. The page had to persuade doctors, dentists, therapists and nutritionists to set aside a full day, bring together a lot of information, from the hour by hour programme to the speakers and what is included, and make buying simple, with prices rising at each ticket tier.

The solution

How we did it.

We open with Dr Rita Sousa Tavares on stage, the edition date and a countdown to the event. The page shows who it is for, what each attendee takes away, memories from previous editions, the full programme on a timeline, the speakers, the hotel and testimonials from past attendees. It closes with three ticket tiers, each with individual, pair and company options, the current tier highlighted, and answers to the most common questions.

The result

What we delivered.

A landing page with the credibility of a scientific conference and the warmth of a meeting between colleagues, fully responsive and built to turn visits into registrations.

What we delivered

  • Copy and structure from scratch
  • Custom design
  • Programme and speakers
  • Tiered ticket pricing
  • Mobile version

Colour palette

Olive#6B7357
Walnut#7B6E55
Coffee#443A24
Mist#F1F1F1

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