Sign ups from the very first screen.

Before each edition of the MOR Method, Instituto Respirar runs two free online classes on the future of functional dentistry. This landing page collects sign ups from interested health professionals.

Client
Instituto Respirar
Service
Landing page
Sector
Training for health professionals
Platform
WordPress
Top of the free classes landing page designed for Instituto Respirar
Full free classes landing page designed for Instituto Respirar
The challenge

What needed solving.

Visitors arrive from campaigns and social media and decide in seconds. The page had to explain what each class covers, who they are for and why it is worth booking two evenings, with a short form that also captured each registrant's profession.

The solution

How we did it.

The form sits on the first screen, next to the main promise. Below it, each class in cards with date, time and topics, the four profiles the classes are designed for, an open invitation to every health profession and an introduction to the trainer, with sign up prompts throughout the page.

The result

What we delivered.

A focused landing page, consistent with the institute's identity, that collects leads already organised by profession and ready to discover the MOR Method.

What we delivered

  • Conversion structure
  • Custom design
  • Form with profession field
  • Class programme
  • Mobile version

Colour palette

Forest#25352B
Sage#A7AB94
Stone#D8D8CC
Mist#F0F0F0

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