What needed solving.
People preparing a shoot look for a specific piece of kit, in a hurry, and want to know straight away whether it exists and what its specs are. The website had to organise a large catalogue in three areas, show the studios and support services in technical detail, speak to foreign productions too and keep the cinematic look the brand deserves.
How we did it.
A dark, cinematic theme, with the brand's gold only where it matters. The Lighting, Grip and Camera catalogue has subcategory filters, search and a PDF data sheet for every item, with no prices, because every quote is tailored. Each studio has photos, video, a floor plan and a 360° tour, and the services show the fleet, generators and production offices. The credits bring years of work together, and the whole website is also available in English.
What we delivered.
A website that presents Show Reel as a production partner, not just a supplier, and takes producers and cinematographers from the right kit to a quote request in a few clicks.
